Fruity Pebbles

Kenneth Walker III

Super Bowl MVP Kenneth Walker III stars in a standout Instagram campaign for Fruity Pebbles — drawing the perfect parallel between his MVP performance and Pebbles Cereal's status as the MVP of breakfast. Authentic, playful, and built for virality.

285K Views on Instagram

Les Schwab Tires

Demarcus Lawrence

Five-time Pro Bowler and Super Bowl champion Demarcus Lawrence visited a Les Schwab Tires location for a full brand activation — complete with a community element, bringing out the Boys & Girls Clubs of Bellevue for an unforgettable afternoon. A deal that connected a champion to his community.

256K Views · Boys & Girls Clubs of Bellevue Community Activation

GoodTimes

DJ McKinney

Notre Dame cornerback DJ McKinney teams up with GoodTimes for a dynamic NIL campaign — a natural on-camera presence paired with a brand built for gameday energy. Shot clean, delivered authentic.

Murdock Auto Team

Faletau Satuala

BYU safety Faletau Satuala joined the Murdock Auto Team family in a full brand partnership — gifted a vehicle and featured in a promotional film showcasing the dealership's commitment to community and championship character.

Gifted a complimentary vehicle as part of the partnership

Lids

Chase Brown & Sydney Brown

Brothers and NFL stars Chase Brown (Cincinnati Bengals) and Sydney Brown (Atlanta Falcons) headlined a high-energy Lids signing event — bringing fans face-to-face with two Super Bowl champions in a memorable in-store activation.

71.4K Views · Live Signing & Fan Meet-and-Greet

Assault Fitness

Alohi Gilman

Kansas City Chiefs safety Alohi Gilman brings his elite training regimen to life in a dynamic Assault Fitness collab — showcasing his off-season grind on the AssaultRunner and reinforcing the brand's credibility at the highest level of the game.

SnapDragon Apples

Ryan Van Demark

Minnesota Vikings offensive tackle Ryan Van Demark partners with SnapDragon — the Official Apple of the Buffalo Bills — for a clean, candid Instagram post that blends authentic lifestyle content with purposeful brand placement.

Pure Noise Records

Riley Robell

James Madison offensive lineman Riley Robell crosses the field for the studio in an unexpected NIL collaboration with Pure Noise Records — proof that athlete influence extends far beyond the gridiron. A culture-forward campaign that made noise.

Showtime Sports

Jourdan Lewis

Jacksonville Jaguars cornerback and 2025 team captain Jourdan Lewis brought his star power to a Showtime Sports in-store signing and meet-and-greet — connecting directly with fans in an intimate, high-energy activation that delivered real community impact.

Zaxby's

Kenneth Walker III

Super Bowl MVP Kenneth Walker III and Zaxby's are the ultimate championship pairing. Walker's Instagram post announcing the partnership captured his personality perfectly — bringing the same energy to the brand table that he brings to the football field.

Carl's Jr.

Demarcus Lawrence

Demarcus Lawrence fires up the Carl's Jr. brand with an Instagram video that's as bold as his pass-rush game. A natural fit between a dominant personality and a brand known for going big — delivering the kind of content that stops the scroll.

Harry's & La-Z-Boy

Kenneth Walker III

Kenneth Walker III's Instagram campaign for Harry's razors and La-Z-Boy was as smooth as the partnership itself — a giveaway that gifted him a signature La-Z-Boy recliner alongside a custom mini chair for his Harry's razor, blending lifestyle and humor in a shareable format fans loved.

Gifted La-Z-Boy recliner + custom Harry's mini chair